Podcast Audit Marketing - Podcast LeadFlow

What’s the most frustrating part of trying to get leads from your podcast? People listen, but I have no idea who they are I get great feedback, but no clients My call-to-actions don’t get clicks or signups I’m creating good content, but nothing converts It all feels like effort without ROI Other (please specify)

If your podcast worked exactly how you wanted, what would happen next? Listeners would join my email list automatically I’d get more discovery calls or DMs from ideal clients I’d know which episodes drive real interest or leads I’d have a clear system that turns episodes into lead magnets I’d stop guessing what to say to get results Other

Do you include a clear, specific CTA in every episode? Yes No

Are you currently capturing listener emails anywhere (e.g. lead magnet, opt-in, form)? Yes No

Do you offer episode-specific resources, checklists, or next steps? Yes No

Where are listeners sent if they want to take action after listening? My homepage A lead magnet landing page A booking page Nowhere specific Depends on the episode

Do you track what content or episodes drive actual conversions? Yes No

How confident are you in your podcast’s ability to attract qualified leads? Not confident at all – it’s just content right now. Somewhat uncertain – I hope it helps, but I don’t know how. Neutral – it might be working, but I’m not tracking anything. Pretty confident – I see some traction but it’s not consistent. Very confident – my podcast drives real leads and conversations.

Do you repurpose your episodes with lead generation in mind (social, email, YouTube)? Yes No

How easy is it for a listener to become a lead from your podcast today — whether that’s joining your list, booking a call, or requesting more info? There’s no clear path — listeners just consume and move on. I mention something, but it rarely turns into action Some episodes include a lead magnet or link, but it’s hit or miss I have CTAs in place and they sometimes drive sign-ups Listeners regularly turn into leads — it’s built into my flow

Do you currently have a website connected to your podcast? Yes No

What have you already tried to turn listeners into leads — and how did it go?

If you had support, what kind of solution would suit you best? A tool that automates everything A done-for-you service A guided 1:1 strategy session Just tell me what to fix — I’ll do it myself Not sure yet

Anything else you want us to know about your podcast, audience, or goals?

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